Areas of Growth

Founder and President; 2022 - Present
NC State University

Content Development & Marketing

  • Took lead role in creating and overseeing the development of all marketing materials and advertisements, 1 set of which was required every 2 weeks.

  • Confirmed all marketing materials and advertisements were in harmony with organization's overarching mission.

  • Gave special attention to promoting reading literacy as a key component of organization mission.

Logistics & Leadership

  • Applied a collaborative approach to leading bi-monthly club meetings, where group members planned and implemented their preferred agenda of club meetings.

  • Delegated tasks and networking requests to members with closer proximity to the intended demographic; i.e. college of education students.

  • Ensured that members remained engaged during meetings through active group participation and interaction with a minimum of one social activity for each event.

  • Kept meetings light but centered around our bookmark projects.

Resource Management

  • Demonstrated effective initiatives to minimize costs of participation and involvement decreasing the cost of materials by a third.

  • Coordinated the collection of more than 10 pounds of yarn donations from more than eight sources.

  •  Have been forecasted to collect more than 300 items of valuable support to underserved communities, including foster homes and the homeless.

Community Engagement

  • Successfully networked and established connections and partnerships with 10 university locations and 4 donation sites for a university-wide fundraising event.

  • Emphasized the cultivation of a sense of community within the organization through 4-semester events outside of bimonthly meetings. 

  • Aligned all community engagement efforts with the organization's theme: reading and literacy with affiliations with 2 nonprofits that serviced demographics with limited access to literacy skills or materials. 

  • Acted as the face of the organization at 2 formal university organization summits.

Project Development

  • With a team of 4 group members, conceived and curated themes for semester-long service projects.

  • Merged 5 creative directions to plan out service projects that maximize their impact and relevance.

  • Developed strong skills in brainstorming ideas and concepts for areas that require creative thinking including project blueprints and in implementation. 

  • Successfully executed and managed fundraising initiatives and events.

  • Built the initiatives on themes and projects that actively addressed an issue in the local Raleigh community: literacy, and fostered a reading culture within the community. Initiatives include crafting projects, collections, and potential contacts. 

Social Media Growth

  • Achieved significant growth on our organization's Instagram and university-affiliated organization platform, starting from 0 followers and reaching over 120 followers in just 6 months.

  • Gained and retained more than 10 members from social media outreach.

  • Leveraged proficiency in social media outreach and strategy to drive growth with photography and graphic design aptitudes.

  • Used compelling content and effective communication to engage followers.